We exist to champion the craftsmanship, heritage, and innovation behind Indian-origin beverages and to introduce them to the world with purpose and pride.
Alchemix was founded on a simple belief: Indian spirits deserve to be recognised for more than their heritage. They should be celebrated for their craftsmanship, complexity, and the character they bring to the glass.
Our journey began with a quiet question. Why were Indian-made spirits so rarely seen on shelves across the UK? What was missing was not quality, but awareness. And a platform that could shift perception.
That question became our purpose. Through close partnerships with India’s most respected producers, we’ve built a portfolio defined by thoughtful selection, not volume. Each brand we introduce is chosen for its story, its standard, and its ability to represent the evolving excellence of Indian spirits.
At Alchemix, we believe every product is more than a label. It is a reflection of culture, a result of expertise, and an invitation to see Indian-origin spirits through a different lens. One sip at a time.
Alchemix is here to champion the spirits that speak for themselves. The ones defined by integrity, not image. We’re building a space where craft, character and innovation lead the conversation, not marketing gloss.
As our portfolio grows, we stay true to our intention. Every brand we introduce has earned its place through the quality of its process, the story in its method and the passion behind its creation. We move carefully, and we work with those who care about doing things well, not just loudly.
That same philosophy shapes the way we connect. Alchemix After Hours is our invitation to experience the spirit behind the spirits. Intimate tastings, meaningful conversation and shared perspective. It’s not about being seen. It’s about seeing clearly.
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